Every day, women are bombarded with beauty advice from advertisements and infomercials with products that claim to be the latest and greatest weapon against Father Time. But how are we supposed to know when products are true to their word and when not to believe the hype?
We ladies often end up trying beauty products solely based on the sway of savvy marketing. It’s not our fault: a marketer’s job is to convince us that their product will solve our problems. With new beauty panaceas launching seemingly by the hour, aging women constantly have to weed through the chaff to find products that actually offer the results they claim. Seattle-based facial plastic surgeon Dr. Naficy gave us his expert opinion on which new trends in anti-aging treatments are worth their weight in collagen:
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